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Sunday, May 30, 2010

New Logo Analysis

The new Locos logo has a few new elements that were added to the original to make it look better. Here, I'll analyze the new additions, and explain where I think that each new addition came from.





The most notable change is that the blue that used to accent the logo has now been replaced with red. Changing from blue to red is great for the team. It strays away from the same 4-color palette used last year and shows that the teams are all developing their own brands and identities. The red also matches with the home stadium's field paint and seats since the UNLV Rebels also use red in their uniforms.



The "LOCOS" primary logo takes the form of an old locomotive cow catcher, keeping with the train theme. Behind that logo, you'll notice a diamond shaped background with the words "LAS VEGAS" featured. This new addition to the logo is an homage to the famous Welcome To Fabulous Las Vegas sign. Below you can see the original sign, and compare it with the Locos logo. This is something that helps build the team's credibility as a Vegas team, and it's something all Vegas residents are familiar with.



You'll see in the picture above that a star extends from the Fabulous Las Vegas sign. At the top-center of the LV Locos logo, you'll see a star as well. Not only does the star stem from the Fabulous Las Vegas sign, but you can also see a star in the official UFL logo. Also, if you look at the William Hambrecht Trophy that the team won in the championship game, you'll notice that the trophy also looks like the featured star. So this is a nice addition to the logo that keeps with the local theme, and familiarizes with the league as well.



All in all, I think the league and designers did a great job updating the Locomotives' logo. I can't wait to see logos for the other teams now that we've seen the ones for the Hartford Colonials and the Las Vegas Locos. Most importantly, I can't wait till the season starts! As always, Locos Station will keep you posted on all of the newest Locos info and important news regarding the UFL.

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